Topic Clusters
Topic Clusters
Find top-5 competitors and see why they rank higher
Find top-5 competitors and see why they rank higher
A topic cluster is a content strategy where a comprehensive pillar page links to multiple related cluster articles, establishing topical authority in your niche.
Start with 3-5 core topic clusters covering your main business areas. Each cluster should have 5-10 supporting articles.
A pillar page is a long-form, comprehensive guide on a broad topic. It links to specific cluster articles that cover subtopics in depth.
Clusters signal topical authority to Google. When your site covers a topic comprehensively with interlinked content, Google recognizes you as an authority source.